I Am Kalam

Home / Works / Film Publicity Design / I Am Kalam

Directed by Nila Madhab Panda, I Am Kalam tells the inspiring story of a young boy whose life is shaped by the vision and ideals of Dr. APJ Abdul Kalam.

Objective

To design a marketing kit for the film’s optimism, innocence, and message of hope while appealing to families and young audiences.

Design Approach

  • Imagery:
    • The boy holding a book and smiling, symbolizing education and dreams.
    • Backdrops featuring open skies and rustic Indian settings, emphasizing limitless possibilities.
  • Typography:
    • Playful, childlike fonts to mirror the innocence of the protagonist.
    • Subtle accents to ensure readability while maintaining a joyful tone.
  • Brochure Design:
    • Central focus on the boy with supporting elements like a kite, books, and clouds to symbolize hope and dreams.
    • Subtle inclusion of Dr. APJ Abdul Kalam’s image to create an emotional connection.

Impact

The designs effectively captured the film’s inspiring message and inno

Other Campaigns

A Summer Memoir

A Summer Memoir was a campaign, conceptualised during the COVID pandemic, a time when emotions were heightened, and the significance of intimacy and connection became even more apparent.

Bani Thani

Bani Thani

Bani Thani was a campaign that beautifully intertwined heritage, royalty, and the timeless art of traditional craftsmanship, shot in the breathtaking Alila Fort Bishangarh.

Tara

Tara was an extraordinary campaign commemorating JADE’s 15th anniversary, brought to life amidst the ethereal landscapes of Ladakh.

Tara Evening

Tara – Evening Edit

Tara Evening Edit was an elegant extension of the Ladakh shoot, offering a modern and glamorous take on evening wear.

The Bride and Groom Edit

The Bride and Groom Edit was an evocative campaign designed to immerse the audience in the intimate, emotional journey of a wedding day.

Threads of love

Threads of Love

Threads of Love was a campaign born in the challenging times of the pandemic, conceptualized to shed light on the artisans who were profoundly affected by the global crisis.