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Ikigai Health is a wellness brand from Singapore that embodies the Japanese concept of Ikigai—the intersection of passion, mission, vocation, and profession, or simply, the reason for being. Founded by a strong, bold female leader, the brand focuses on holistic wellness that nurtures both body and mind. At its core is the belief in wellness from within, guiding individuals toward healthier, more purposeful lives.

Key Visual Elements

  1. The Bold Woman Founder:
    The design reflects the strength of the female founder, emphasizing empowerment and resilience. Her bold presence is conveyed through clean, strong lines in the brand identity, showcasing her as a beacon of strength and inspiration to others pursuing wellness.
  2. Root to Head Concept:
    The “root to head” theme illustrates the holistic wellness journey—beginning with strong foundations and growing upward toward mental and emotional clarity. This imagery highlights Ikigai Health’s philosophy that true wellness starts from within, evolving into a comprehensive approach to health that nurtures the entire person.
  3. The Rubber Plant Leaves:
    The rubber plant’s leaves symbolize resilience, vitality, and growth. As an evergreen plant, it represents the idea of flourishing wellness that begins from the roots and extends upward. These leaves were incorporated to symbolize the nurturing aspect of the brand, emphasizing how Ikigai Health helps individuals grow from within.
  4. Typography and Color Palette:
    • Typography: A custom typeface was created for the brand, with curving, leaning lines to symbolize growth, evolution, and the natural flow of wellness. The curve of the font represents the emergence of a sapling from the earth, symbolizing new beginnings and continuous growth. This flowing design aligns with the brand’s focus on positive transformation and personal development.
    • Color Palette: The blue  colour palette revolves around shades of blue, evoking clarity, calmness, and trust. The blue tone is symbolic of mental clarity, tranquility, and the clarity of purpose that Ikigai Health seeks to help individuals achieve. It also connect with the idea of calm strength and fluidity, reinforcing the brand’s holistic wellness approach.
Ikigai

Logo Design

The logo design incorporates the visual language of growth, rooted in wellness. The flowing lines of the custom typography are complemented by the shape of a sapling emerging from the earth—symbolizing new beginnings, resilience, and an ongoing journey. The shade of blue in the logo emphasize clarity and empowerment, while the curve of the font suggests fluidity and balance.

Brand Message

Ikigai Health’s brand identity speaks to individuals—who are on a journey of self-discovery and wellness. The visual elements and design communicate the strength, resilience, and clarity that comes from embracing one’s purpose and nurturing health from within. The brand identity reflects the empowerment of taking charge of one’s wellness and confidently stepping into a new beginning.