The Real Bride Series

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The Real Bride Series was a heartfelt campaign celebrating the individuality and personal stories of real brides who chose JADE for their special day.

This series brought to life the unique personalities of these women, offering an intimate glimpse into their journeys, their choices, and their emotional connection to the ensembles that became a part of their memories.

Videographer & Editor Vismay Mirgal

Concept & Inspiration

At the heart of this series was the belief that every JADE bride is one-of-a-kind. Her choices reflect who she is, and her story deserves to be told in a way that honors her individuality. The campaign aimed to:

  1. Showcase the brides as their authentic selves, without typecasting them into a single template.
  2. Highlight the bespoke nature of JADE’s creations, which are crafted to align with the unique personalities and visions of each bride.
  3. Share the emotional and creative journey behind each bridal ensemble, making it more than just a garment—it became a piece of her story.

Execution

Each video featured a real bride in conversation, where she shared:

  • Why JADE: What drew her to JADE and how the brand resonated with her values and vision for her wedding.
  • Her Story: A peek into her life, personality, and journey leading up to the big day.
  • The Ensemble’s Journey: How her unique story inspired the design of her bridal attire, from the choice of colours and fabrics to the intricate details that made it truly hers.

By delving into these aspects, the campaign emphasized how JADE’s bespoke ensembles are not just about aesthetics but about creating something deeply meaningful and personal for each bride.

Videographer & Editor Vismay Mirgal

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