Tara Evening

Tara – Evening Edit

Tara Evening Edit was an elegant extension of the Ladakh shoot, offering a modern and glamorous take on evening wear.

This collection reimagined the fusion of heritage craftsmanship and contemporary sophistication, showcasing how couture can transcend traditional boundaries while remaining rooted in artisanal excellence.

Tara Evening Edit
Photographer Rohan Shreshtha
Tara Evening Edit 2
Tara Evening Edit 3

Concept & Inspiration

For this edit, we drew inspiration from Parisian style—timeless, chic, and effortlessly glamorous. The campaign was envisioned as a celebration of clean lines, striking silhouettes, and an understated yet luxurious aesthetic. The stark backgrounds were chosen deliberately to let the ensembles shine, highlighting their intricate details and sophisticated tailoring.

The concept revolved around the idea that couture should not only be visually stunning but also functional, offering unhindered movement for the modern wearer. Each piece combined heritage techniques with a modern sensibility, creating ensembles that exuded opulence while remaining versatile and comfortable.

Tara Evening Edit
Cinematographer Nirvair Rai

Other Campaigns

A Summer Memoir

A Summer Memoir was a campaign, conceptualised during the COVID pandemic, a time when emotions were heightened, and the significance of intimacy and connection became even more apparent.

Bani Thani

Bani Thani

Bani Thani was a campaign that beautifully intertwined heritage, royalty, and the timeless art of traditional craftsmanship, shot in the breathtaking Alila Fort Bishangarh.

Tara

Tara was an extraordinary campaign commemorating JADE’s 15th anniversary, brought to life amidst the ethereal landscapes of Ladakh.

The Bride and Groom Edit

The Bride and Groom Edit was an evocative campaign designed to immerse the audience in the intimate, emotional journey of a wedding day.

Threads of love

Threads of Love

Threads of Love was a campaign born in the challenging times of the pandemic, conceptualized to shed light on the artisans who were profoundly affected by the global crisis.

Real Bride

The Real Bride Series

The Real Bride Series was a heartfelt campaign celebrating the individuality and personal stories of real brides who chose JADE for their special day.